In early 2020, pre-pandemic, Sam MacPhail and Blake Doyle recognized Islanders were seeking new methods of engaging with public affairs and current business information.

Realizing the engagement benefits of delivering print information to a targeted community. With fifteen years as an op-ed small business writer for Prince Edward Island’s daily newspaper, and a recognition of the power and currency of new multi-channel platforms – The Exchange Podcast was released to a hungry Island public.

Now delivered through YouTube, Spotify and Apple; theses popular podcasts engage interesting Islanders and current information from the world of politics and business as it relates to everyday Islanders, regardless of where they live around the globe.